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In the Author's Blog I collect all the articles I publish on LinkedIn, in one place and chronological order. Stay tuned - more will follow!

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The Cover Letter and the CV



Due to my background, people keep asking me about what I feel a cover letter and a CV should be like, so here some words on the subject. In my mind, there exists no one and only right way to write a cover letter or a CV. There likely are as many opinions about this as there are persons on this planet. Also, there are sometimes differences between different cultures, even between companies. Here the beauty is in the eyes of the beholder.


People like to customise their cover letters and CVs according to what they feel is in their best interest. And why not! A cover letter and CV should reflect the person they tell about. So also, here, keep in mind that this is only my opinion. Do pay attention to what others are saying, you might learn something, but always make up your own mind about what you feel is right.


First a general comment

Some people advise putting your focus on the CV and feel the cover letter is not needed at all. I beg to disagree strongly. In my mind, the cover letter and the CV are two very different things, both are important, and both are a must-have, almost like the two sides of a coin. Without both sides, you have no coin. 


The Cover Letter

When you are young and do not yet have a “career”, no problem, put your best effort in the cover letter. A well-made cover letter can tell a lot about your potential.


In the cover letter, you should try to add a personal touch. Here the focus is on you as a person and tells about the person behind the CV. At best, you can create a “personal brand” that makes you stand out. E.g.:


  • Maybe a few words about your life before graduating. A short story. Life does not start at 20.
  • Highlight the driving forces behind your potential, actions, and success.
  • What you are like, your characteristics, values, thoughts, and career aspirations.
  • Your expertise, skills, strengths, what turns you on, what not, your motivation factors.
  • Important: Why are you interested in this job in this company?
  • Important: Why good in your job, why a good “winning candidate”.
  • Important: Particularly why a good choice for this very position, in this company?
  • The hiring managers always wonder about these three questions. Answer them!
  • Here you can elaborate on your achievements if needed.
  • Important: “Hiring managers” are often C-level executives who are fast thinkers with little time. Be brief and to the point, base what you say on hard facts, don’t exaggerate. Tell something the other party is interested in!
  • Be constructive, positive, and personal all through.
  • Always customise your cover letter to the issue at hand, to the function, company, industry in question, even down to the very person you are sending the cover letter to if you feel this could be in your best interest. Never use the same “one-size” cover letter for all situations.
  • The detailed career is in the CV. Do not repeat the same “text” in the cover letter. A cover letter should preferably be one page long, so focus.  


The CV

A CV is a pretty clear-cut document. A CV is a summary of your professional career - hard facts presented clearly and logically.


Don’t make this too complicated. Ask yourself, what would you like to know about a Candidate if you were the Head Hunter or a hiring manager? There is nothing wrong with presenting yourself and your career in a favourable light but don’t write a CV describing a superman, just an accurate summary of yourself. Superman is seldom the best choice for any job. As far as the layout is concerned, there are hundreds of examples on the Internet. Study them for perspective, then choose a layout you feel fits you best.


The header list of a CV is simple:

Personal details

Educational details

Career history, (list your work history in chronological order.)

Language skills


Salary & benefits & notice period

Memberships, positions of trust


Don’t just copy your employer’s standard job description. Personalise and customise. Describe your area of responsibility in a way that gives the reader an adequate and diverse understanding of what you do. Include volumes and numbers, also the number of subordinates (if you have any) who report to you. Also, e.g. your achievements, value-added product or technology knowledge, market knowledge, special expertise, use of time. Important: Never only say you always reach your budgets and goals and that you are darn good in your job. Always give evidence-based examples, hard facts and figures, of what you have done. 


You could also consider commenting on your career moves very shortly, i.e. why you left the previous company and why you landed the next job. Any interviewer will ask you about this for sure. Having this information in your CV informs the interviewer of this already in advance and eliminates any prior wrong assumptions. Not a must-have, though.


Always remember to say a few words about your employers. Don’t assume everyone knows who they are. Even if people may know a famous brand does not mean they know the metrics of the company.


Important - Don’t leave any gaps. Also, if you are unemployed, say so now in the CV. This is no deal-breaker. If you “hide this” and only reveal it in the interview, it might be. “What else did you not tell about” someone might think.


Include your hobbies and positions of trust. Sometimes they may have a positive impact. A CV should preferably be two, max three pages long. Focus. Photo or not? No deal-breaker neither way. If you do include a photo, please not one with you in a pub or on the beach.  


Some general advice:

  • In both documents focus on the quality of the content, not on “special effects” like bright colours, many different fonts, many different font sizes etc. They may instead hide your potential.
  • Here keep it simple is beautiful, and the clarity of the message is essential, not special effects.
  • Pay attention to the language. Never any grammatical errors or otherwise “bad” language anywhere. Always have someone double-check your documents.
  • On the Internet, you will find many people telling you that you should try to make yourself look as good as possible and to avoid revealing any weaknesses in yourself. This is not necessarily the best of advice if taken to the extreme. Any lack of expertise and weaknesses tend to catch up with you.
  • Don’t make yourself into something you are not. If you are good at doing this, someone might hire you believing you are something you are not and you might land a job you would never have wanted, a job you can’t manage. Just then, it is too late.
  • You can certainly be honest about yourself, without putting yourself down, and you most certainly can praise yourself, without telling things that are not true. It is just about finding the right words.
  • Important: You are like a piece of a puzzle. You fit in perfectly somewhere and in other places, not at all. Don’t make yourself look like a piece of a puzzle that you are not. It might backfire.
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About Executive Search from an ”old” Head Hunter



If you are interested in Executive Search, I can from experience and the bottom of my heart say: There is no more interesting, educational, fascinating, challenging and rewarding work on this planet. Five years in the Search Industry is like five years in a top-notch business school. And from here onwards, it only gets better. When you get more experience, also the challenge will grow, slowly but surely. At best, a career as a Head Hunter can carry you all through life. My career lasted over 30 years, and I have not regretted a single day.


For a Head Hunter, the professional development curve is only upwards. From every new search assignment, you learn something new, from every person you meet or call, you learn something new. You learn to know different industries, companies, products, services, technologies, markets, people. You learn to understand what it means to be, e.g., a marketing director, CFO, production director, human resources director, finance director, division director or a CEO of a big company. Also what kind of person is suitable for these positions. You meet the most interesting top business leaders, from all walks of life, who share their knowledge with you. When you have learned enough, the business leaders will start asking your opinion about matters. And you know that your work is important.


Finally, one day, you stand in front of a billion-dollar company CEO, and when you say, “this is the way things are”,  he/she will listen. To get this far, you must have a strong interest in the business world, and you must work hard. Nothing comes easy. It may take ten years, even more. There are no two identical search assignments, no two identical clients, no two identical candidates, no two identical years. When the business world, companies, technologies, products, services, markets etc. develop, you as a Head Hunter are right smack in the middle of everything, with the best seat in the audience, and you develop too and stay tuned with everything that is happening. But only if you give it your best try. Any less is too little.


The most challenging search assignments and situations are the best ones. Here you ”really”  learn what the work is all about. Albeit it does not feel this way when you are up to your neck in trouble. However, you never give in, you never abandon or fail your client, not your candidates either. As the day finally arrives when you have successfully completed this assignment, it feels fantastic. I did it! If you want an international experience, you can best get it from international Executive Search Firms. That said, also small, locally operating Search Firms can offer excellent high-quality service.  Size is not necessarily the defining factor.


At the beginning of my career, I wished I could have found a book from where to learn about Executive Search. I never did find such a book, so I decided to write the book myself. I put everything I had learned and experienced about Executive Search during my 30 years career in this book. 

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Emotional Intelligence (EQ) – what does it mean, and how can I benefit from it?



Simply put, EQ means the ability to understand and manage your own emotions. People with a high degree of EQ know what they are feeling, what their feelings mean, and how these emotions can affect other people and vice versa. We all already know this, everyone thinks. Do you? Easy to check. Just ask yourself five simple questions and be honest with your answers.


Do you have a good understanding of:

  • How your emotions affect your thoughts, behaviour, communication, actions, at work, at home?
  • The emotions, needs, and concerns of other people?
  • How to develop and maintain good relationships?
  • How to manage your emotions, so they affect you and the people around you, at work, at home, in a way that is in everyone’s best interest?
  • How your emotions impact on your work performance, motivation, stress, body language, well-being, and career plan thoughts, e.g.?


If your answers to all the questions above is an unconditional YES - CONGRATULATIONS! You are superhuman, a perfect human being. You obviously always manage your emotions and behaviour optimally.


For all the less perfect readers, I kindly ask you to check your behaviour. In hindsight, can you recognise any situations, where you feel you could have done better? I did my behaviour analysis and found many situations, where, both at work and home, my behaviour was far from optimal. I realised that if I had had a better understanding of how my EQ can affect my behaviour, I certainly, many times could how done better, should have done better. Below just some examples. See if you can find anything familiar to you?


  • I often spontaneously speak out in situations, when instead, I should keep quiet and listen. I realised I have a bad habit of interrupting people before they have a chance to state their case properly.
  • When I am emotionally too attached to my case, I sometimes fail to pay proper attention to what the other party says, because I am so eager to prove my point of view.
  • I don’t remember to give enough credit and say thank you, to persons who perform well. Way too often, I am too preoccupied with my own thoughts and issues.
  • I know people both appreciate and expect being asked for their opinion about matters concerning them. Yet I sometimes forget to do it, just because I am in a hurry or feel it is not necessary this time.
  • After a “bad day at work”, I sometimes can’t help this showing in my mood when I came home.
  • I could more often say “I am sorry” and “I apologise” when I mess things up, (because I do). 


Nowadays, new EQ coaches pop up like mushrooms in the rain, offering their services, so obviously, there is a need. But this is not nuclear science; everyone can self-study the concept of EQ. Start by writing EQ in Google. After reading a few hours about emotional intelligence, you will have a basic understanding of what EQ is. You already know a little better, how your emotions can affect your actions and other people and how to consciously pay more attention to managing your emotions and behaviour “more optimally”. Do not stop here. The more you study this topic, the better your understanding of your EQ will become, and the more likely you will learn to manage your feelings and behaviour in a way that is in your best interest.

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A hiking trip to Lapland



I am again going on my yearly hiking trip with my friend, and want to share this experience with you. Experienced hikers already know everything I am about to say, but this is meant for all the first-timers, so they know what to expect. We are going three weeks from now, but I already know from experience what to expect. It will be good! As an example, I will tell you how our hiking trip was last year when we visited the very same place where we are going this year too.


We start from Helsinki railway station with the night car train to Kolari (1 000 km north from Helsinki). Then we drive to Kilpisjärvi (järvi = lake), which is in the most north-western corner of Finland, bordering to Sweden and Norway (1 300 km from Helsinki). The target of our hiking trip is a Norwegian mountain area 30 km to the west of Kilpisjärvi, a large and stunning area with snow-topped mountains. And how do we get there? Well, we walk there through the wilderness. There are no roads, houses, or people. After you step over the main road (the only road) in Kilpisjärvi and take a few steps further, the wilderness starts. The only way to move around is by walking. We are now at our starting point.


I put on my hiking shoes. Gosh, I did not remember they were so heavy and clumsy. And the backpack then. After 50 hiking trips into the wilderness of Lapland, we certainly know how to stuff and load our backpack. Max. 20 kg it is. Yet, for some reason, our backpacks always seem to weigh 25-27 kg. So also this time. Well, you always have to include a six-pack of beer and a little whisky. But it does not feel so bad when I lift the backpack on my back. It feels good to be on a hiking trip again.


After 300 meters, I notice that I am already all sweaty. Well, If you carry an almost 30 kg backpack straight upwards along a mountain, you sweat, don't you? After 5 km, I start paying attention to how sore my shoulders are from carrying the backpack. I am not used to this yet. My shoulders are already aching. I wonder if I will be able to sleep at all next night. It feels that bad. We still have 8 km to go today. Back at the train in the restaurant, when we had some beers, in our minds we flew like birds over the mountains. Now, we can barely walk 1,5-2 km per hour in this rough terrain. We do keep pauses, but we have to walk on; otherwise, we will not reach our destiny tonight. Many are the moments when I think "who was the darn idiot that got the idea to come here in the first place".


Finally, late in the evening, we get to our destiny, tired and exhausted. Every single muscle is aching. We put up our tent and start the fire. Then we wash in a mountain stream. Please put on the cold water, let it run for five minutes, and you get some impression of how ice-cold the water in the stream is. And you have to go in pretty deep. How can you otherwise wash? God, what an ordeal. I would not wish this for my worst enemy.


But I do know from experience that washing in the ice-cold stream is worth all the hardship.


Because, after the washing, when you are clean and fresh comes the first "really good feeling". No tiredness or pain anymore. The scenery around us and how good we feel are like made in heaven. Now we sit by the fire and roast our sausages. We have a beer and some whisky drinks. Our minds are as relaxed as the surface of a completely calm lake. Not one single negative thought enters our minds anymore. This is just the very reason why we came here. And from here on, it only gets better, day by day.


Every hiking trip includes some exciting experiences. The next day we are upon a one km high mountain. Snow-topped mountain peaks everywhere, as long as you can see. How can the world be so beautiful, we think. We enjoy the moment and take a short nap up on the mountainside. When we wake up, there is a thick fog. You can barely see two meters ahead, and there are steep mountainsides around us where you can fall hundreds of meters if you take a wrong step. Does anyone remember the way we climbed up here?


No! Well, no problem. We stay put where we are, so no-one falls down the mountain by accident. We put up the tent by a small mountain stream, light a fire, and relax. After all, why not. We drink a whisky, or maybe two. This is an excellent place to be, I mean, a perfect location: no houses, no roads, no people, no nothing for tens of kilometers. We are entirely on our own. We finally feel one-to-one with nature. We can almost hear the wilderness talking to us. This too is why we came hiking, to experience this feeling. I do not know how you could feel better than this.


The next morning when we wake up, the fog is gone, and we can find our way down from the mountain, and then continue up the next mountainside. The next day I slip and fall into a creek and get soaked. No problem, my clothes will dry up as I walk. And so our hiking trip goes on. Every day a little better. But after five days we are out of food, out of whisky, all our clothes dirty and shabby, so it is time to go home. When we hike back to Kilpisjärvi, all I can think of is how nice it will be to get into a hot shower. However, when we get to Kilpisjärvi, we first go to a café to have a coffee and doughnut. When we enter the café, I pay attention to how clean and orderly everything is. I can feel the pleasant smell of the perfume from the lady at the cashier's stand. She is looking at me with her eyes wide open. Well, why not. I am an experienced hiker who just has returned from the wilderness; I probably must be looking a little like Indiana Jones, I think.


Then I pay attention to another strong smell, like a dead rat, and I notice that this smell is coming from me. Even though we have washed every day and changed clean underwear, my hiking jacket and trousers smell of five days of sweat, dirt, and smoke. I look into the mirror in front of me, and my skin which I thought would have a tremendous suntan after five days in the sun, had, in fact, a greasy yellow look. On top of this, I had a five-day stubble, because I had not shaved. So I looked like a genuine drunkard who had slept the whole last week in a ditch.


No wonder the cashier lady was looking at me with her eyes wide open. I probably don't look like Indiana Jones after all. Well, you must just overcome these kinds of hardships, I think. After a coffee and doughnut, we head for the showers, where I stay for over 30 minutes. Then we have a pizza and a cold beer. Then another cold beer and then suddenly, as if by magic, all the hardships of our hike are forgotten. Only the memories of the beautiful sceneries and wonderful moments and experiences we had are left. What a fantastic hike we had, we think. Once more, it surpassed all our expectations. And so, in our car on our way back home, we already start planning our next hike to Lapland.


It will be a good hike. This hike will take place three weeks from now.

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Recruiting and Executive Search after COVID-19



We have for long known that technology, robotics, automation, and Artificial Intelligence (AI) will change the world big time. Now we have one more parameter in this equation – COVID-19. This and "the COVID-19s of the future", will force the world to develop new ways and methods to minimise the impact of these viruses.


Our behaviour and values will change as a result of COVID-19, creating a demand for all kinds of new services and products, most yet unknown to us. This again creates opportunities for new business ideas. The business world all over, also the recruiting industry, is thinking about what these new services and products could be.


The job market, how you search for a new job and how people are recruited in the future, will change. It may not be enough to pay attention to only your "next job". Maybe you need to look further into the future already now before you land a job. Because that "next job" may not be there anymore after five years.  


The Executive Search Industry is not immune to changes. Virtual meetings and interviewing candidates virtually will likely increase, also in the Search Industry. It is not always easy for a person to take a 3-4-hour break from work to visit a Head Hunter, so to start the process with a one hour "get to know" virtual interview with the Head Hunter might not be such a bad idea. Of course, person to person interview is, in my mind, a must-have, if we continue in the recruiting process.


AI (Artificial Intelligence) is also likely to enter more strongly now. The benefits are indisputable. By 1) doing talent sourcing 2) locating, processing, and analysing information faster 3) providing better business intelligence 4) screening and assessing candidates, AI increases efficiency and reduces time to hire.


Already today, CV:s are screened by robots, and you can be dropped from the recruiting process without a human ever seeing your job application. Already today you might get to an interview, only to realise that you are interviewed by a robot and also dropped by the robot, without ever talking to a human being. This is increasing. I find this scary. I feel we should draw a line somewhere, both for ethical and professional reasons.


Our ethical, moral concepts, motivation, behaviour, feelings, ambitions are based on, e.g., our characteristics, culture, political views, religion, race, gender, life values, desires, education type/level, sexual orientation. Can AI truly understand this dimension of the human mindset?


Then the professional dimension. I like to think that the hiring Client wants a Business Partner with outstanding business acumen. A real-world live Search Consultant, who interacts with Top Executives, learns who they are, learns to know them, learns from them and continuously so - instead of a robot, an algorithm.


I also believe any hiring Client or Candidate prefer having a top-level Search Consultant deciding who is to become a finalist Candidate in a search process, rather than a robot doing it. While databases, Internet, LinkedIn, and AI can take you a long way, they will, in my mind, never replace an experienced professional Search Consultant in Senior Executive Management Executive Search. I like to end by quoting myself.


"Who would you choose? An experienced Search Consultant with excellent business acumen - with whom you have developed a good, trustworthy personal relationship over the years - with whom you can talk about anything, also personal matters, discuss business world gossip - with whom you can go golfing, or even share a pint of beer? Or, would you choose a robot, that you know may know a lot of things, but really could not care less about you - and can't even golf." 

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A Trusted Advisor in Executive Search



Technology & social media are reshaping recruiting even as I speak. Some feel Artificial Intelligence is the big game-changer. By, e.g. talent sourcing, locating, processing, analysing information faster, screening, assessing candidates. Chances are this leads to putting ever more emphasis on technology and less on personal relationships.


This raises a question: Will AI endanger or strengthen the Trusted Advisor relationships in Executive Search?


In my mind, for both the Client and the Search Consultant, a Trusted Advisor relationship is as important as ever. We are talking about long-term and mutually benefitting Business Partner relationships, which at best  develops into a “Trusted Advisor relationship”.


Some People assume that it is only the Search Consultant who is a Trusted Advisor for the Client and that this is the only dimension of the phrase Trusted Advisor in Executive Search. I feel this is narrowminded thinking. It takes two to tango. In my mind, a Trusted Advisor relationship is not a one-way street.


When you can call a person and ask for advice, consultation, for his/her professional opinion in a for you important matter - if you can discuss everything in the strictest confidence - and knowing that this person is giving you his/her best try to help - what else is this person than a Trusted Advisor. And then, some other day this person calls you for advice and help. Now you are his/her Trusted Advisor. So, it is a two-way street. 


Neither is this relationship restricted only to the Search Consultant and the Client. As Research Manager, I paid much attention to developing good personal, trustworthy relationships with business executives. Many, over time, turned into Trusted Advisor relationships. It is impossible to overstate the importance and value of the advice, guidance, information, help and inspiration I got from these relationships.


Which top executive would not like to have a top search professional as his/hers Trusted Advisor, whom to call to consult and ask for advice in a career change situation? So, here too it was a two-way street. When it was my phone ringing, I tried to do my best in return.


To answer my question in the second paragraph above: At best, AI might give us more time to focus on these relationships. However, focus too much on AI, and the opposite may happen. So, in Senior Executive Management Executive Search, if I am forced to choose, I rather put my money on Trusted Advisor relationship management than trade it to AI.  

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A good Interviewer in Executive Search



There is no magical formula as to how a perfect interviewer should look like. Two quite different kinds of persons can both be excellent interviewers. This does not mean that anyone can become a good interviewer. Certain things are a must-have for a good interviewer, e.g. proper education, specific characteristics, a respectful attitude, people skills, enough experience and expertise. The mixture may vary, but all ingredients are needed.


You do not have to be a master of every industry and profession, but you must have the general knowledge and also the intellect to understand what the people you are interviewing are talking about. How else can you interview them?  The higher the position in question, the more demanding the task of the interviewer becomes.  Interviewing a Candidate for a Sales Manager job in a 10 million turnover company is different from interviewing someone for a CEO job in a 1 billion € company.


Good communication skills and good listening skills are essential.  A genuine interest in the Candidate and what is discussed in the interview is vital. The Candidate immediately senses if this is an interview of no real interest to the interviewer. A good interviewer is always well prepared and takes the time needed. Everyone understands that the interviewer may ask some tough questions, but this should always be done in a friendly atmosphere.


Experience, both work and life experience are a must-have. Having met and having dealt with many people gives perspective and understanding. And even so, you must continuously keep up with what is happening in the business world. Nobody is born ready into any profession. Neither does interviewing ten or even fifty persons make anyone a master. When you have interviewed 500 persons, you may have got a hunch of what this is all about.


You must also like people if you want to develop into a good judge of human nature. It does not hurt to have some intuition, instinct, gut feeling. Even though it is difficult to precisely define what “gut feeling” is, I rather have this than not.  I feel this is your subconsciousness processing what you are hearing and seeing. Certainly, a good thing to have. 


Then, no matter how experienced or knowledgeable we are, sometimes our personal feelings, bias, preconceptions, and prejudices may impact on our opinions and actions. It is not necessarily a conscious action. We cannot help reacting to the things we see and hear, so we must therefore consciously pay attention not to let this affect our professional opinions and actions in the wrong way.


There is probably much more required of a top-level interviewer, but this is for starters.

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AI (Artificial Intelligence) vs moral, ethics and potential risks in recruiting



Few technologies hold more promise than AI. And indeed, rightly used, AI has the potential to bring a lot of benefits. However, in the middle of this hype, it is good to remember that wrongly used AI can also potentially bring disaster. Every Industry has its question marks regarding benefits vs potential risk factors, neither as well-known as we would like them to be.


I narrow this article down to the recruiting industry and more exact to AI vs the Executive Search Industry because this is where I have made my career. I want to stress that I am here exclusively talking about C-level Searches. Some Firms also search for people to entry-level and low-level positions in general. Searching for a CEO for a billion-euro turnover company is different compared to searching for, e.g. a Coder. The process, professional experience and expertise required in C-level Searches are different. Therefore, also the question marks regarding the use of AI are different in C-level Searches.


In the AI pro-people end of the spectrum are, e.g. all the companies that develop and sell AI-solutions to the Executive Search Industry. Much of what you hear about "how fantastic AI is", comes from the marketing departments of these companies. It feels like they only can see good things coming out of using AI. When asked about potential AI risk factors, they often brush away the question marks people raise as theoretical ones - "Don't worry, we got it under control" is the message. Well, I can hardly blame anyone trying to sell their product. The responsibility of doing Due Diligence when buying a product belongs to the buyer.


There also exists AI pro-people within the Executive Search Industry. Many are ardent AI supporters, praising AI, and so excited about the potential benefits that they are sometimes "blind" to the risks. There also exist people who always want to be first in line when modern technology is implemented and are therefore AI pro-minded. That said, I know from my experience that many Search professionals are not all exactly IT or technology wizards, so the trust in AI is sometimes based more on a strong belief, than fact-based knowledge. Maybe some also believe the AI-company salespeople more than I do. Nothing wrong with that.


At the other end of the spectrum are the Search Professionals who, while not against AI, feel that there are also risks and want to move more slowly. We also have Search Professionals with a different philosophy, who feel that AI should never "replace" an experienced top-level Search Professional, particularly so when talking about C-level Executive Search. There also exist numerous thought-leaders, specialists and scientists, who have the knowledge, experience and perspective to understand what might happen if we get it wrong and who therefore advise extreme care. Many consulting firms, e.g. McKinsey, KPMG, PWC having researched the subject, say the same.


Algorithms have already for a long time been able to predict, with an impressive degree of accuracy, personal things about you using a very small number of your Facebook Likes. Personal means: gender, political affiliation, sexual orientation, religion, favourite intoxicants. (Microsoft and the University of Cambridge published some research about this in 2013). It's not news to anyone that advertising platforms like Google and Facebook collect personal information, but we have gotten so used to this, that most don't care. Maybe we should. It is 2020. These surveillance and predictive abilities have developed tremendously since 2013.


During the Corona crisis, Google has released county-level reports in the USA about exactly how the travel patterns have changed over the past few weeks. Google says that the data collected can't be identified or connected to an individual. Except, I have noticed I can barely walk out from a random shop, before I already get suggestions on my mobile phone about visiting similar shops. So, they likely also now when you are at home and leave home. Theoretically, you can "turn this feature off", but for practical reasons few do.


This example alone should send shudders down anyone's spine. These algorithms are today made by humans and can also be used for purposes not in our best interest. This is likely also happening today. What if in the future AI at some point takes control and starts developing own algorithms, that are not in our best interest? Is there any risk that this could happen in algorithms related to behavioural analysis and predictive abilities in recruiting too? 


One key argument in favour of AI is its ability to screen resumes without a hint of bias and to identify the best candidates in record time.


AI may well have these kinds of abilities. But the algorithms are human made. Coders are also biased, so who is the one deciding the rules. What if all coders creating the algorithm are Americans? Is it 100% certain that their American culture, life values, and individual biases regarding, e.g. diversity, ethical values, race, gender, politics, are not affecting their algorithm? Does this algorithm have the same reliability also in all other cultures and countries where these parameters are very different? What if all coders are Chinese, French, British, Italian? Does it matter that the AI application is in, e.g. English instead of a person's native tongue? Is there in the algorithm a country-based parameter fixing the cultural differences? I don't think so.  


As a human being, the recruiter is always biased. For example, recruiter A could hire a candidate that recruiter B would not even invite to a job interview. A lot of recruitment is done based on feelings, and the criteria are often quite arbitrary (Often used sales arguments by AI-recruiting software salespeople).


The first sentence in the chapter above is true by definition. The second sentence may be well true but is this always wrong? Should we not have the right to choose whom we like working with. In my mind, the element of chemistry and professional expertise fit should also be allowed to have some impact when recruiting, if we are to work very closely with this person. The third sentence is a generalisation, insinuating that most people who recruit don't know or care what they are doing. "A lot" and "often" are words not fitting every company or person. There exist many persons who do not hire people purely based on feelings or based on arbitrary criteria.


AI can undoubtedly bring benefits in screening, analysing and evaluating people in recruiting situations, but a blind trust in AI is bound to create problems. The higher up in the organisation we go when recruiting people, e.g. the C-level, the more complex and demanding everything becomes. This concerns also AI. I can spontaneously think of at least four question marks (there are certainly more):


  1. In my mind, the most critical issue here is related to moral and ethical aspects. If we let AI evaluate a person's ethical concepts, motivation factors, behaviour, feelings - which are based on individual cultural differences, values, desires, gender - and based on this then let AI decide who is to become a finalist and "who is the winning candidate", then we are in dangerous waters. True, a person can make mistakes here too, but then we are talking about one individual. If again, an AI algorithm is faulty, the error is in the system, impacting all recruiting taking place in all the companies using this algorithm. A straightforward example of an AI system error: An aeroplane pilot can make a mistake and bring one plane down. A faulty aeroplane autopilot has the potential to bring all planes down.


  1. There are legal issues. GDPR mandates that companies must be able to explain exactly how they reach individual algorithmic-based decisions about their customers (read hear Candidates). What if you can't do this and finalist Candidate "no:2" sues you because he/she is sure it was the AI that chose the winning Candidate, that made the decision and it was wrong. What if you lose?


  1. In the Turing test, a jury asks questions of a computer. The role of the computer is to make a significant proportion of the jury believe, through its answers to the questions, that it's actually a human. Some say it's beginning to appear that we no longer need to worry about a robot passing the Turing Test, we need to worry about it pretending to fail. Should this happen, this would mean we cannot anymore be sure that we are in control. The truth is, we may not even notice this happening.


  1. AI has a tremendous capability to learn and develop, but it is also influenced by the people interacting with it. There are examples where people deliberately and successfully changed the original "value system" of AI to become "bad", making AI think, e.g. that killing people is acceptable. I don't believe this kind of a value system would be good in recruiting. All you need is a "wrong bug" and someone malicious enough to utilise it. On top of this, many experts fear that AI, at some point, may develop the capability to create a value system of its own. The consequences of this could be anything.


Despite all my doomsday warnings, I too believe that AI can be of help in screening, assessing and predicting human behaviour. AI can also bring significant benefits in Executive Search by processing hard facts, e.g. proactively sourcing and analysing the recruiting market potential, locating and processing information efficiently, reducing time to hire. What I am saying, is, don't just have blind faith in AI, understand what you are doing, pay attention to the risks involved and tread cautiously.


If I was a Senior C-level Executive, who would I rather have as my business partner and trusted adviser?


Would I choose an experienced Search Consultant with excellent business acumen - with whom I have developed a good, trustworthy personal relationship over the years - with whom I can talk about anything, also personal matters, discuss business world gossip - with whom I can go golfing, or even share a pint of beer? Or, would I choose a robot, that I know may know a lot of things, but really could not care less about me - and can't even golf. I would choose the Search Consultant any time of the day. Who would you choose?


If you found this article interesting, please also read my other article about AI in my blog, that is  Artificial Intelligence (AI) in Top Level Executive Search. There I approach AI from a different point of view.

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The Value of Sharing, Listening and Observing



Some think they only have themselves to thank for the expertise and knowledge they have acquired, feeling it is almost an insult should anyone even dare to suggest otherwise. In my mind, a short-sighted and harmful attitude, often even with negative consequences. At worst, hindering a person from listening to, observing and learning from others, potentially missing opportunities and enabling mistakes that could be avoided. 



Is there a value in people sharing their experience and knowledge to others, as I do about my expertise, Executive Search, or as other people do about other subjects? I feel there is and greatly so! All the people I have met and worked with over the years, my colleagues, clients, candidates, e.g. have all had a positive impact on me developing into a top professional. They have “shared” their ideas, thoughts, and knowledge with me. If I occasionally “feel tall” it is only because I am standing on the shoulders of numerous other people. 


Therefore, when I during my career, acquired experience, and knowledge I felt could benefit the business world, I, in return too, want to share what I know. That said, this is not at all so “grand” as it might sound to someone. To avoid any misunderstanding, I do not pretend to “know better or more” than anyone else. I am just presenting my views and perspective and considering my background, something I feel worth sharing. So I wrote a book about everything I had learned. Now people at least have an opportunity to read my book, should they want to do so. Remember, if you share, others will share with you, and as a result, the business world will become so much more interesting, I promise. It is a good bargain.


Listening and observing - Not doing this may lead to missed opportunities.


I also believe in a pro-active, curious and open mind. I believe in having “big ears”, and in keeping them wide open, so you can listen to and hear what other people say. I believe in having “big eyes” so you can observe and learn from what others do well, and perhaps also not so well, so you can avoid making the same mistakes all over again. 


It is always worth checking what, e.g. top professionals are saying and doing, people you know are good in their work. You can look at the person, the whole company or just a particular function, e.g., the HR or Marketing function in a company or the Research function in a Search Firm, depending on what it is you want to check. There are no downsides in doing this, only potential benefits and opportunities.


I was an Executive Search Research Manager for most of my career, and I was very good in my job. So, if I now could get into the minds of the top ten best Research Managers in the world, and check their thinking, what would I expect to find? A person “always knowing what’s best” would probably not find much. But that’s not me. As said, I believe in a pro-active, curious and open mind, and in listening to and observing others. With this mindset, you see a different world.


I would probably find many thinking much like me about Executive Search. But I would also find things I could learn from. New ways of thinking, interesting thinking, imaginative thinking, out of the box thinking, old concepts re-invented into a new, better form. I would find new methods and processes, other ways of doing things, other CRM and business development techniques. I most likely would find many interesting ideas which I could take “back home” with me, and which would help me become better in my work.


I call this benchmarking. Have you ever wondered why some person or company is always so much higher (or lower) on the ranking list than you, or has a very good reputation? Maybe you should try to find out. Do some benchmarking and compare. Without benchmarking you seldom know.


When people share - keep an open mind – otherwise, you might miss the point


When e.g. anyone has had such a long career as I and write a book, someone is bound to say: “Yes, you had a good career, but times have changed. What you say in your book is now “old fashioned”. Nowadays, we do things differently."  Times do change, and of course, people always have different opinions, disagree about things, organize, manage, and carry out things differently. There are, e.g., no two identical Executive Search Firm offices on this planet. Calling the information I share old-fashioned is missing the point. Furthermore, the subjects in my book, as presented, are completely timeless – not old-fashioned. 


To make my point, below just some examples of the subjects I share in my book:


  • I emphasize the importance of “Always giving things your best thought and then your best try, and of having a never give in attitude”, a Best Practice mind-set.
  • I talk about customer promise and customer experience. In my mind, the only customer promise must be to deliver, simultaneously creating a good customer experience for both the Client and the Candidates all through the Search Process.
  • The business focus must be to always act in the best interests of both the Client and the Candidate.
  • I emphasize that the goal of any Executive Search Firms must be to deliver high-quality service, highly qualified Candidates, and it should strive to develop long-term relationships built on trust.
  • I emphasize the importance of ethical values and standards in Executive Search like, e.g. honesty, trustworthiness, confidentiality, objectivity, compliance, respect and integrity, and that the Search Firm must understand the impact of and have responsibility for their actions.


Have all the above become old-fashioned? I don’t think so.


Always try to see “the forest from the trees” when people share. Don´t let your prejudices be your guide. This applies to any information out there.


Please have a pro-active, curious and open mind. The world looks very different if you have.


Don’t forget to share! It is an investment with very good returns.


Don’t forget to also network. It means more resources, knowledge, experience, and perspective. This can only be of benefit to those involved.


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When getting a new database - pay attention to the delivery factors



For every Search Firm, there comes a moment when it must change the present database. Nothing happens overnight, but one day you are there. Simply put, one day, your database is no longer up to its task. Wait too long, and you may be too late. The moment to decide when to get a new database may be as important as to decide what kind of database to buy.


In any Executive Search Firm (in most Firms I suppose) the database is the very engine that keeps the company’s heart = the business “pumping”. In a Search Firm, in my mind, the database may even be more important than a Search Consultant or Researcher. Seldom will just one person stop your business, while the wrong database might do just that! The worst scenario case may cost you millions or even be the beginning of the end of your Firm.


How a bad database looks like! I have heard many bad stories about recruiting-related databases. E.g., the database does not deliver, is unreliable, lacks capacity, and is awkward, slow and insecure. We cannot customise it. We can never find any data because the codes are wrong and the data we can find is no good anyway because the data is insufficient, or no one has updated it. We cannot print the reports we want, and we cannot get the business intelligence we want. The screens are full of small text no one can see. It is impossible to get a good candidate overview on one screen. Difficult to learn, difficult to use. Horrible user experience. The list of complaints longer than my arm.


So, my question is: Why was the “bad” database acquired in the first place? Why did you not do a proper Due Diligence of everything before you acquired the database? The focus here is on “the why”, not on “who did this”. We all make mistakes, me too. Focusing on finding a scapegoat does not solve the problem. Finding out what went wrong and why might. Besides, I think people usually tend to know “who did this” but not "the why". We should focus on “the why” so we do not repeat the same mistake all over again.


A metaphor to make a point: If you would like to become a Formula 1 world champion; a) choose Lewis Hamilton as the driver, b) choose the best Formula 1 car in the world and c) make certain all the settings in the car are right. That should, if not quite guarantee you to become a winner, take you a long way. However, if just one of these three factors is wrong, you will never have a winner. If e.g. the settings in a Formula 1 car are wrong, having factors a) and b) right will not help you.


It is the same thing with a database. If you have just one critical factor wrong, e.g.:

·        If your best practise and knowledge management are not up for their task.

·        If the database does not support your business needs.

·        If your database codes are wrong.


If so, even the most advanced database in the universe won’t help.


My point: Focus on getting all the business-critical factors right when you are in the process of choosing a new database! Define the business-critical factors in your work. Whatever database = software you are getting, it should fully support these factors. Easy for me to say, I can imagine many persons thinking. How do we do that? For me, it helps to focus if I think of business-critical factors as delivery factors. Why?


Well, in my mind, the only customer promise a Search Firm can have is to deliver results, to deliver as promised and agreed to the clients' satisfaction - simultaneously delivering a high degree of customer satisfaction all through the search process for both the client and the candidates.


The Delivery Factors


I define a delivery factor is any factor that is critical for the successful execution of the search assignment, as stated in my customer promise above. In my experience, these delivery factors usually relate to the execution of the search process, the daily work and the needs arising from here. The database = the software must fully support the delivery factors. In a database, this puts the focus on factors like:


  • High efficiency, reliability, capacity and data security in the database is a must-have.
  • A 100% reliable and efficient help-desk service is a must-have.
  • The database input, processing, output actions, and functionality features must support your work processes as defined by your best practise and knowledge management. If not so, what is the point of having the best practise in the first place? The database should efficiently support the search process all through the search, e.g., the research, the contacting and evaluation of candidates, presenting of the finalists and the reference checking, and the CRM actions, both for client and candidate. Not having a best practise is not a very good strategy.
  • Some Firms put their money on marketing and branding factors instead. This may lead to excellent marketing, but potentially ignoring the delivery factors may lead to poor delivery. Excellent marketing and poor delivery is a bad combination. You first get a lot of Search Assignments - then a lot of unsatisfied clients.
  • Putting your money on delivering to everyone's satisfaction is also the best marketing effort ever because here the satisfied clients and candidates will do the marketing for you.
  • Lastly, as to what to avoid, in any database, check chapter three in this article. If you bought a database like this the last time, don't do it again.


When in the process of changing your database - project points


To give some ideas for the road, below some points I feel are worthwhile to pay attention to. I am not going into details as to what the database should look like. How could I? I don’t know the specific details or the exact needs of your company. Nor does any other outsider. I look here at the big picture and address some very basic issues, which I feel are important.


  • Someone must oversee the project and be in charge, so start by choosing someone to lead the project. In my mind having the business understanding is of paramount importance. Giving the project decision-making authority to an IT-expert have risks. No disrespect towards any IT-expert, but I feel that IT technology may start playing a bigger role than the business needs. Even more so if you outsource the decision making to an external IT-expert who does not know your business.
  • In a Search Firm, the project team should, in my mind, always include a Search Consultant, the Research Manager, and a Personal Assistant. Together they have all business process, search process and miscellaneous office work process knowledge needed. As a team, they have the skill, the ability and the know-how. Leave one out, and you may miss something important.
  • As a main rule, we should never start a database project by letting technological limitations become our guiding star, potentially restricting our thinking. Only our business needs should dictate what kind of database we should strive for. There always exist restrictions in any database, forcing you to compromise somewhere, but we should not cross that bridge until we come to it.
  • We should always start by doing a proper, thorough Due Diligence of "everything" potentially affecting the way we conduct our business in the future, e.g. all present work processes, personnel, database, client's needs, candidate's needs, the market environment, legal changes.
  • The starting point should be our business. The database chosen should be the one most efficiently supporting our business needs. Not because “everybody else has it, and they are tremendously satisfied”, or “the newspapers say it is a good buy”, or “the software provider promises you the earth”. Neither because "the boss says so" or “because your colleagues or competitors have it”. You are not your colleagues or your competitors. You may have different needs. Sometimes the decision as to what database to buy has already been made by the headquarters. This is no reason for not doing Due Diligence. You may need something your headquarter does not.
  • When you are about to buy a new database, you tend to ask the users. “Is there any particular feature you would like to have/need”? You will get a lot of requests. Here, at all costs, avoid "nice to have features". They are simply put, features people like to have, but then never use. They also have the potential of creating unexpected problems and may unnecessarily burden the IT-support. Remember to keep on asking until you are convinced, that there is a real and genuine need for the request put forward. Only then put it on your list.
  • Here, if ever, it is important to be objective, pragmatic, rational, logical and to keep emotions and organisational ranks away from the decision making. Focus on facts only. Also, keep things simple. Avoid technical "IT-language" no one understands.
  • Remember, there exists no “piece of cake IT-projects” when talking about a business-critical IT-project. There exists no such thing as a “100 % perfect database" with no unwelcome features, surprises, bugs, limitations or restrictions”. Do not believe if someone tells you otherwise. The idea with a proper Due Diligence is to find out this in advance. Will you still bump into unforeseen problems you must solve? Yes, most likely, but now they are much less likely to be unsolvable. 
  • Beware of first buying a new database and only later, surprise, find disastrous unexpected restrictions in it. Issues like “we can't print this kind of report or CV” or “we can't produce the business intelligence you want, sorry”, “we can't use your codes”, "we can't fit your processes into our system", are easy to check in advance.
  • Everything should comply with the data privacy regulations, the laws and the local habits in the country and the market where you operate. Check this in advance.
  • Beware of having a code structure in your database that is practical, efficient, reliable, logically consistent, easy to understand, easy to use. If you have a bad code structure, now is the time to improve it. If you have a good code system, do not change it for the worse now. If you do, you still get a database all right, but not the database you expected. I can promise you that. Your code system is like the settings in the Formula 1 car. Get them wrong and - well you know the answer.




The quality of your database is defined by what data you “put in” the database. Pay attention to inputting quality instead of quantity. If you want useful business intelligence, also remember this requires the business intelligence data first to be put in. No input - no business intelligence. Pay attention to maintenance and regular updating. A database of which, e.g. 20% of the information becomes obsolete every year is of no use to anyone.


Importing huge amounts of candidates from external databases may sound like a good idea. However, in doing so, you also import the updating work of the data, so maybe, this is not such a good idea after all. You can always go screen any external database when needed.


Pay attention to continuous improvement, ensuring you stay on top of things all the time. For me, continuous improvement, more than anything, is a mindset, an attitude, an approach to the work. You continuously try to improve existing systems and ways of working, including your database. You also try to look into the future, estimate what’s coming and somehow prepare for this too - in advance.


There really is a lot you can do to make your expectations come true. Should your database then not live up to your expectations, chances are, you may have only yourself to blame. Your database is usually what YOU make it be.


For those who are interested in learning in more detail about this subject, I advise reading my book How to recognise excellence in Executive Search


First, of course, check me out. Does the guy who wrote this article look like he knows what he is talking about? The best way to do this is to check out the content of my homepage, where you are right now.

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